Nokia and Microsoft against iPhone
At the end of the previous year Nokia’s new boss, Stephen Elop, said that they needed to review its place in the industry.
So, today Nokia and Microsoft have joined their forces in an attempt to regain ground lost to the iPhone and Android-based devices. The deal will see Nokia use the Windows phone operating system for its smartphones.
The new strategy means Nokias existing smartphone operating systems will be gradually sidelined. Microsofts Bing will power Nokias search services, while Nokia Maps would be a core part of Microsofts mapping services. Symbian, which is used on most of the companys existing smartphones will become a „franchise platform“, although the company expects to sell approximately 150 million more Symbian devices in future. It will be used as a transition from Symbian to Windows phone as a primary Nokia smartphone platform.
There’s another one upcoming MeeGo operating system that will also be sidelined. The MeeGo platform was expected to form the core of Nokias future smartphone and tablet strategy. The company says MeeGo will place increased emphasis on longer-term market exploration of next-generation devices. It still plans to ship one Meego device by the end of 2011.
The Nordic managing director of research firm Greenwich Consulting said, Nokia may have difficulty juggling its three operating systems: Windows, Symbian and MeeGo.
There was no specific announcement about when the first Windows-powered Nokia phone will be available.
As Ben Wood, an analyst with research firm CCS: Insight said „This is a clear admission that Nokias own-platform strategy has faltered“. „Microsoft is the big winner in this deal, but there are no silver bullets for either company given the strength of iPhone and Googles Android,“ he added.
Some experts think that it’s a very brave decision for Nokia to move from Symbian away. Rory Cellan-Jones Technology correspondent, BBC News: „Nokia is moving from an ailing system Symbian which still has a large chunk of the market to a fledgling which has yet to prove itself, made by a firm with a poor track record in mobile. The cruel verdict from some is that two turkeys dont make an eagle but you cant fault Mr Elop for his audacity. This is a huge moment which could shape the future of an industry.“